MoonLite

​​​​​​​An AI-driven concept that links Tumi's research and development excellence in luxury luggage market with the future of travel.


CREATIVE DIRECTION
For MoonLite, I led the creative direction, which involved conceptualizing and executing a cohesive visual and narrative strategy. This project highlighted my ability to oversee complex creative processes, from initial brainstorming sessions to final execution. 
I'm so proud of how the collaboration with an international team of three talented individuals, each bringing unique perspectives and expertise from diverse backgrounds, gave us a perfect balance that enriched the creative process and contributed significantly to the campaign's success.
TOOLS 
MIDJOURNEY, RUNWAY, CHATGPT, PERPLEXITY, ADOBE PREMIERE PRO, UDIO

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